Referral Marketing: Your Trump Card!!
A good referral marketing strategy is absolutely essential in growing a business.

Referral marketing is a structured and systematic process to maximize word of mouth potential. This is a form of marketing which works by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about your proposed MLM product /service and the value added benefit you bring to them and people they know.

Though Referral marketing is like fishing with a net. You think about how to cast the net to optimize your chances of catching fish. You choose a likely spot, throw your net and when you pull it in, you find a number of fish. Remember the fisherman concentrates on casting the net, not on the individual path of one of the fish.

Referral marketing takes word of mouth from the spontaneous situation to one where maximum referrals are generated.
Why Referral Marketing?
  • People feel more comfortable
  • Referred customers are typically less price sensitive
  • A good referral marketing system can quickly multiply
Referrals are the outcome of the day-to-day activities of building relationships. Although referrals can't be measured as easily as tracking cold-call ratios, but the results can be extremely favorable. Repeat referrals happen if as a MLM company you've laid the groundwork through professional relationships.

While you build your business or setup an MLM company or promote a MLM product donít forget the power of Referrals!!
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